Getting Started
HarperFlow writes your articles and you publish them yourself: no website connection, no plugin. What you get, and how delivery works.
Not every business runs its blog on Webflow, WordPress or Shopify. Some sell on Amazon, Etsy or social media, some publish on a platform HarperFlow doesn't connect to, and some simply want to paste each article in themselves. For them, HarperFlow writes the articles and you publish them wherever you like. Nothing is ever published for you.
Choose Self Publish at the first setup step when:
The first question is whether you have a website of your own.
A marketplace, social or link-in-bio page (an Amazon or Etsy listing, an Instagram profile, a Linktree) isn't your website. Choose No website, then add that page under Links to promote in step 4.
Mistyped your website, or picked the wrong answer? Go back to step 1 and use Change my answer. It's there until your trial or plan starts, and it clears what HarperFlow learned from your first answer, so your profile starts again from the new one.
Without a website to read, step 3 asks you about your brand: what you sell and to whom, who your customers are, what makes you different, and the voice you write in. It also asks for at least 3 search terms, the words or phrases your customers type into Google to find what you sell. HarperFlow drafts your profile from these answers, and you can edit all of it.
To choose your topics, HarperFlow studies a website like yours: a business similar to yours, and what it ranks for. Name one when you set up, or leave it blank and HarperFlow looks for one. If it can't find one, setup asks you to name one before you continue. A marketplace, a social page or a large general publisher (a news site, for example) can't be the website it studies.
In step 4, add up to 4 pages you want readers to visit, on any website: a product listing, a booking page, a sign-up form or a book page. HarperFlow turns each one into a callout. Whenever you have at least one, every article you copy or download carries one of them.
Every article appears in your dashboard as soon as it's written. You can:
.md, as .html with its SEO schema, or as .json.The images in what you copy or download load from media.harperflow.io, so they show up wherever you paste it.
On the article's suggested publish date, HarperFlow also emails you a package: the article as .md and as .html with SEO schema, a .json file, a LinkedIn caption and the images. In the package, the .md and .html files show the images from its images folder, so keep that folder next to them.
The copy in your dashboard stays there for as long as your account exists. The download link in the email works for 14 days. If an email never arrives, or its link has expired, download the article from your dashboard instead.
HarperFlow spreads your articles out and gives each one a suggested publish date. To move one, use Change suggested date on the article. The email follows the new date.
Nothing is published for you, so there is no veto digest and no window to skip an article: you decide what goes live, and when.
Articles can't be edited inside HarperFlow. Copy or download the article, then edit it in your own tool before you publish it.
The package goes to one person in your workspace: the owner, an admin or an editor. If setup says there is no one to deliver to, update the email address on your profile or invite a teammate, then try again.
The same plan as a Webflow or WordPress site: monthly Flex, 5 to 30 articles a month, billed through Stripe, with the same 7-day, 3-article free trial. See plans and pricing and your free trial.
If you later want HarperFlow to publish for you, use Add another site in the site switcher and connect your Webflow, WordPress or Shopify site. It gets its own workspace and goes through setup again. Your earlier articles don't move to it. See managing multiple sites.