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Getting Started

Getting Started

What HarperFlow does

HarperFlow writes, schedules, and publishes GEO-optimized articles to your Webflow site on autopilot — with WordPress, Shopify, and Wix coming soon.

July 11, 2026

HarperFlow keeps your site's content moving without you writing every article yourself. Once you connect your Webflow site — with WordPress, Shopify, and Wix coming soon — HarperFlow's autopilot works through a repeating cycle: discover, draft, schedule, and publish.

How autopilot works

Discover. HarperFlow looks for keyword and topic opportunities that fit your niche, anchored to your own business rather than copied from a competitor.

Draft. For each opportunity, HarperFlow writes a complete, GEO-optimized article — written and structured so generative search engines and AI answer tools can read, understand, and cite it, not just traditional search crawlers.

Schedule. New drafts aren't published the moment they're written. They're spread across a schedule so your site receives a steady stream of new articles instead of one sudden batch.

Veto. Before anything scheduled goes live, HarperFlow emails you a veto digest: a short summary of what's queued, with a link to review any draft and pull it if it isn't a fit.

Publish. Whatever you don't veto is automatically published to your connected site on its scheduled date. No manual publishing step is required once autopilot is running.

Note: On-demand runs work differently. Instead of joining the schedule, they generate a single article right away and hold it for your review before it goes anywhere. On-demand runs are the free-trial taster — a way to see HarperFlow's writing quality before you turn autopilot on.

What this means for you day to day

With autopilot running, your main recurring task is reading the veto digest email and deciding whether anything queued needs to be pulled. Discovery, writing, formatting, and publishing all happen without further input from you.

If you want an article sooner than the schedule allows, you can trigger an on-demand run from your dashboard at any time. That article is held for your review rather than being scheduled automatically, so you decide when — and whether — it gets published.

How your account is organized

HarperFlow separates three things: your account (how you sign in and how you're billed), a workspace for each site you connect (its own plan, its own learned business profile), and the site itself. If you only run one website, you'll rarely think about this. If you manage more than one, or run an agency managing sites for clients, it's worth understanding before you connect your second site.

Getting from zero to your first article

A new account goes through a short setup wizard once: connect your site, let HarperFlow read it and draft a business profile, and choose where articles should land in your CMS. From there, autopilot takes over, discovering, writing, scheduling, and publishing on its own until you pause it or change something.