Internal Linking and Topical Clustering for AI Search
This article defines internal linking and topical clustering for AI search and explains why PageRank-era equity models fail for passage-level RAG retrieval. It contrasts classic SEO rules with GEO-adapted rules for anchor text, placement, density, and sibling linking, details pairing BreadcrumbList and FAQPage schema with links, and provides a five-step audit for AI-citation readiness, concluding that fixing orphans, generic anchors, and missing markup beats expanding.